Predictive Media Analytics.
- A client's developing net reputational impact from the news and social media, as well separate analytics showing the opinions being formed by our clients' most important core constituencies.
- Expert analysts score on a 7-point scale the tonality (very positive coverage to very negative coverage) of all print, online media, television broadcasts and social media relating to a client, its products/services, and competitors. They then feed the results through proprietary formulas that combine the audience size with the tonality of each report and sum it all up; the result being the day's net reputational impact on their company and brands.
- We provide separate scores that break out the distinct media impact on clients' specific sectors, such as customers, investors and regulators, providing predictive signals on future sales, stock prices, and regulatory actions. Monthly and quarterly reports showing important trends are also available.
We provide executive dashboards for our clients with a series of customizable charts and graphs that show:
Example of News-Media Predictive Analytics Insights.
Our analysts pore through the data each night on our clients' companies and competitors and find interesting trends worth bringing to the attention of their executives. Clients can provide guidance on particular issues of interest. The below example shows how insights from News-Media Analytics are weaved into the daily morning briefing,
Examples of Social-Media Analytics Insights.
The below example shows how key Twitter conversations from our Social-Media Analytics can be included each day in clients' morning briefings for their executives.
Examples of Media-Analytics Dashboards.
News Media Analytics. The below examples are from the online executive dashboards, which allow clients to dig deeper in our News-Media Analytics. Updated daily, the data can be cut multiple ways, including by tone of reporting (positive, negative, neutral), communication of key messages, type of media (newspaper, website, local TV, etc.), type of source (trade press, key regional publications, investor-focused publications, etc.), sources and journalists reporting most on a topic, and dozens of other parameters – all customized to show our clients the metrics they need to see each day.
Social-Media Analytics. The below examples are from the online executive dashboards, which allows clients to dig deeper in our Social-Media Analytics. The data can be cut multiple ways, including by date, tone (positive, negative, neutral), potential audience vs. raw number of posts, top terms used in discussion of a topic, and more – all customized to show our clients the metrics they need to see each day.